LC FITNESS

 

THE BRIEF

Lewis Chaplin, a personal trainer specialising in 12 week transformations, strength and conditioning training and sports massage goes by the moniker LC Fitness.

 

Having recently relocated to the South West from the Midlands he came to me looking for an upgrade to his old logo featuring a Trojan, which he no longer used, and wanted a new look to go with the move that embodied the elements of his offerings to attract a new clientele.

 

THE SOLUTION

Lewis thought he had a very specific idea of what he was looking for from a design perspective when we first started the discovery call which changed as our conversation grew. He also knew he wanted to move away from the stereotypical image of ‘PT’s’, weight lifting and strength training in order to engage a wide target audience and not exclude those who were less confident in the gym.

 

By incorporating his initials into a triangle, the strongest shape there is, able to withstand any weight placed upon it without breaking, we were able to create a logo that represented both power and strength. An arrow is also visible at the centre for movement and growth. 

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I worked this concept using the colours Lewis was keen to use which flows through in his apparel and social media campaigns.

 

SERVICES

Logo Design

Apparel

Social Media Icons and Templates

 

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